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Manuel believes in supporting underserved and overburdened communities by embracing and lifting their unique voices on Capitol Hill or state capitols to influence and change the minds of decision-makers. It’s important that we center and give power to the families and communities impacted by the laws passed by elected officials. Together we can do that by raising awareness and building support to causes and candidates via meaningful government affairs engagement. 


Navigating legislation through Congress, or stopping bad legislation from becoming law, can take time, feel unnecessarily complicated or daunting, and the language used can sound like gibberish at times. This is not unintentional. Manuel has a proven record of working within these systems to find bipartisan solutions with key members in the House & Senate, leadership, and committees on a wide range of issues including economic inequality, taxes, housing, healthcare, nutrition and food security, K-12 and higher education, and voting rights.


Manuel provides personalized legislative and political guidance and support to organizations developing their presence with elected officials to lift our communities needs. We do this by utilizing strategies based in thoughtful policy advocacy and engagement:

Legislative Federal & State Advocacy:

  • Legislative issue & advocacy campaigns 

  • Legislative advocacy training for staff or stakeholders

  • Developing a personalized legislative advocacy strategy 

  • Leadership development 


Political Engagement:

  • Grassroots & grasstops organizing & advocacy 

  • Coalition building & management

  • Stakeholder engagement

  • Public education campaigns


Policy & Research:

  • Policy Agenda development to advance priorities with lawmakers

  • Analysis and recommendations on emerging public policy issues and trends

  • Aggregation of data and development of documents, toolkits, testimony, or presentations

  • Identifying opportunities for participation in high-visibility events

Manuel Grajeda

COO & Senior Policy & Advocacy Advisor


With over a decade of legislative affairs experience, Manuel Grajeda is the COO & Senior Policy & Advocacy Advisor at Rooted & Reimagined Strategies. In this role Grajeda oversees the organization's finances and operations and also leads its federal and state legislative advocacy while working with organizations to develop their legislative strategy, outreach, and capacity in order to effect positive change to underserved and overburdened communities. 


Previously, Manuel was a Senior Policy & Civic Engagement Strategist with UnidosUS (formerly National Council of La Raza) where he was responsible for the organization’s advocacy efforts on Capitol Hill and later led its state advocacy and voter registration programs in Texas. Manuel earned his Capitol Hill experience serving for Congressman Lloyd Doggett (D-TX) before later working with Former Secretary of the Navy John Dalton and Former Governor Tim Pawlenty (R-MN) at the Housing Policy Council at the Financial Services Roundtable. He began his political career after college serving as an intern in Congress and then at the White House during the Obama administration. 


A graduate of the University of Texas at Austin, Manuel currently lives in Austin, TX with his wife Amanda, their son Mauricio, and pets Lupe and Tigo.

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